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Hot news just released, WRC is to be on the "DAVE" channel next year :-)
UKTV channel Dave has struck its biggest original content deal since its October rebrand, snatching the UK rights to the World Rally Championships from ITV.
The coverage, previously screened on ITV4, will appear as a weekly 60-minute Sunday night show in early peaktime. It will be produced by North One, which owns the championship's global rights controller International Sportsworld Communicators.
UKTV controller Matthew Littleford said he wanted to add more original content to Dave's repeats of shows such as QI and The Apprentice, along the lines of the output of ITV's digital channels.
"You have to innovate and can't rely on content that has sat on other platforms," he said. "If there's an idea that's good enough and that works for the target audience, we will see if we can make it work."
UKTV acting head of commissioning Jane Rogerson secured the UK rights in a three-year deal. The WRC will air on Dave for between 40 and 50 weeks of the year.
Motoring is emerging as a cornerstone of Dave's schedule. Reruns of Top Gear attract its biggest audience, pulling in more than 500,000 viewers, while the final of Dave commission Car of the Year attracted around 360,000.
Rogerson said: "Rallying has a huge following in Britain and we're looking forward to working with North One to bring the championships to as wide an audience as possible."
Dave's highest-profile commission to date is puppet-fronted panel game And Then You Die, which attracted around 130,000 viewers in a late evening slot. Littleford is weighing up a second run. In the first month since its relaunch, Dave averaged a 1.32% share in multichannel homes and a 3.2% share among men aged 16 to 34.
M@rk
UKTV channel Dave has struck its biggest original content deal since its October rebrand, snatching the UK rights to the World Rally Championships from ITV.
The coverage, previously screened on ITV4, will appear as a weekly 60-minute Sunday night show in early peaktime. It will be produced by North One, which owns the championship's global rights controller International Sportsworld Communicators.
UKTV controller Matthew Littleford said he wanted to add more original content to Dave's repeats of shows such as QI and The Apprentice, along the lines of the output of ITV's digital channels.
"You have to innovate and can't rely on content that has sat on other platforms," he said. "If there's an idea that's good enough and that works for the target audience, we will see if we can make it work."
UKTV acting head of commissioning Jane Rogerson secured the UK rights in a three-year deal. The WRC will air on Dave for between 40 and 50 weeks of the year.
Motoring is emerging as a cornerstone of Dave's schedule. Reruns of Top Gear attract its biggest audience, pulling in more than 500,000 viewers, while the final of Dave commission Car of the Year attracted around 360,000.
Rogerson said: "Rallying has a huge following in Britain and we're looking forward to working with North One to bring the championships to as wide an audience as possible."
Dave's highest-profile commission to date is puppet-fronted panel game And Then You Die, which attracted around 130,000 viewers in a late evening slot. Littleford is weighing up a second run. In the first month since its relaunch, Dave averaged a 1.32% share in multichannel homes and a 3.2% share among men aged 16 to 34.
M@rk
cheers mark
to be F**ked by kittens
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